John Moody
V.P. Marketing & Brand Development

John Moody has worked on developing brands and creating advertising and marketing communications for major companies for more than two decades.

His varied experience in all media and marketing disciplines including channel marketing, relationship marketing, and direct marketing, will be valuable in developing the strategies and tactics for communicating the benefits of new lighting technologies.

“We have to be quicker, smarter, and more creative than our competition,” says Moody. He is aware of the challenges in developing distribution, even of vastly superior products. “It’s not enough to just build a better mousetrap. You need to start with genuine motives then
be able to articulate brand advantages, motivate the trade, and find innovative ways to get products in peoples’ hands.”

John has owned an ad agency, worked as an independent marketing consultant, served on executive management committees, and held Sr. VP and Executive Creative Director positions at major agencies that include Rapp Collins Worldwide and Campbell Mithun.