6 JULY 2009
FOR IMMEDIATE RELEASE

Once Innovations fills key creative and marketing positions

OSSEO, MN USA – In an effort to support sales of its LED lamps, fixtures, and lighting systems, Once Innovations (ONCE) is developing an internal marketing and creative capability. Scott Webster has been hired as VP Creative Director and John Moody as VP of Marketing and Brand Development.

Webster has extensive experience in brand and retail advertising, promotional marketing, direct response, and design. He worked as an independent creative consultant for two years prior to joining ONCE. Before that, he served as VP Creative Director at Campbell Mithun, Minnesota’s largest ad agency, where he worked for thirteen years developing award-winning television, radio, print, and interactive campaigns for major corporate brands.

“To be able to build a brand from the company name out and manage every aspect of marketing communications is the dream of every creative professional,” exclaimed Webster. “There are a lot of moving parts in making sure we have a clear message and consistency in every single thing people see and read about ONCE – from the sign on our door and our packaging, to our ads, and everything in between.”

Moody was at Campbell Mithun as well, where for eight years managed much of the agencies direct response advertising portfolio as Sr. VP, Executive Creative Director. Prior to that, he served as Sr. VP Creative Director at Rapp Collins Worldwide. Moody, too, is enthusiastic about growing an internal marketing group.

“Our job is to keep the pedal flat on the floorboard to move ONCE forward as fast as possible. Marketing here involves constant coordination with research and development, production, operations, and sales. We don’t operate in departmental silos. We’re all rowing together with the same purpose at a rapid cadence. One of our most important missions is to help our distributors and retailers succeed beyond their wildest expectations.”

According to ONCE founder and CTO, Zdenko Grajcar, bringing marketing and creative in-house rather than using outside agencies, consultants, or freelancers is good business.

“We recognized the need for speed when it comes to sales collateral, advertising, media materials, trade show communications, marketing strategies, and more. To manage those things with outside resources would be slow and costly. This way, we have no security issues with our sensitive information and don’t have to educate outside groups over and over again at our expense.”

More at www.onceinnovations.com

Once Innovations is a privately held corporation that manufactures highly differentiated LED lighting using a visionary approach to product development - from unique designs with proprietary technologies through final production and distribution. ONCE was founded in 2008 by current CTO, Zdenko Grajcar, considered a pioneering rebel in LED technology for his remarkably unconventional thinking and relentless challenge to the industry status quo. The ONCE technology research, marketing, and product development campus is located in Plymouth, MN United States of America.

FOR MORE INFORMATION CONTACT:
John Moody
E: jmoody@onceinnovations.com
T: 1+763.381.5621

5455 Highway 169 N
Plymouth, MN 55442
United States of America
www.onceinnovations.com